How to write a federal capability statement

A capability statement is your one-page pitch to a federal buyer. It isn't a brochure — it's a scannable summary of what you do, proof you've done it, and how to reach you. Here's what belongs on it.

The five sections buyers look for

Core competencies — 4–6 specific capabilities, in the buyer's language (map them to your NAICS/PSC).
Past performance — 2–3 relevant contracts with agency, scope, value range and outcome. Specific beats impressive.
Differentiators — why you over an equally-qualified competitor. Certifications, clearances, geography, a niche.
Company data — UEI, CAGE, NAICS/PSC codes, set-aside/socio-economic status, DUNS-era identifiers if still referenced.
Contact — a named person, phone, email. One point of contact, not 'info@'.

Common mistakes

Generic 'we provide world-class solutions' language — it says nothing and buyers skip it.
Two pages. It's a one-pager; if it's longer, it's a brochure.
No past performance, or past performance irrelevant to the buyer's work.
Missing UEI/CAGE — a buyer can't verify or shortlist you without them.

Tailor it per opportunity

A generic statement converts poorly. Lead with the past performance and competencies most relevant to the specific agency and NAICS you're targeting.
If you use Winnable, your Content Vault holds your real past performance so drafts are grounded in your evidence, not generic filler.

See how well a specific contract fits your firm — free, no login.

Score an opportunity free

General information for federal contractors, not legal advice. Verify programme details against SAM.gov and the relevant agency.